Meritxell Falgueras young 2008 Gold Nose Catalunya, reflects about the crisis and the wine industry and how they should react, in his view, the different actors involved.
The mid-range wines, if they continue with their traditional márquetin given the crisis in the nose. Yes, those wineries that still believe their ideal buyer is a mature man with potential. That man is already another generation and they left the doctor has forbidden to drink wine. It's the past. Women, youth, seems to be a decent market. And they are wrong. They are the future. And in a moment of crisis, a niche market to consider. To open, to expand, to create a trend. Another way to address the culture of wine, fun, bold and uninhibited. No more noble names that give the wine pedigree. No more old rococo presentations. No more drinking is a guy thing. The singles are spending more with successful women, gays and young yuppies. ¿I exaggerate? No, I think it was the wine in Spain that has become his own bed banishing much of the market. Using a difficult vocabulary, not paying attention to the sensitivity of consumers and by providing a mystical aura to the wine.
Yes sir, we can not agree more. Obviously we are talking about mentalities, ways of doing that are so part of the culture of wine, as ways of producing it. If producers are incorporating natural quickly and the automation of production processes, if they are up to date with technological developments in regard to them and if you are investing not inconsiderable for such a change, why not follow the same mental way until the change also in the ways of communicating? The producer is identified in body and soul with your product. I love him like a child and want to try that when someone gets so excited as it produces, for identification. The change is being from the inside out. First wine, then bottle and now the image. The new languages that Meritxell from his youth and claims experience are still alien to a large part of society. It's normal. As the Uncle Albert, as time goes on I find it much easier to deconstruct an atom than a prejudice. And in this daunting task, sometimes we are desperate. Matrix the best style, sometimes we wish there you connect this pipe in the neck and puts you up! For more science fiction to see in these pictures, we are talking about what we must do, the challenge of these times. What counts, along with money, is the ability we have to update our knowledge. And that attitude we are.
