The label of biodynamic wine made in the USA caused a stir in the wine blogosphere . Randall Grahm, makes clear in black and white all the contents of your wine. Everything, everything! And confirms, if necessary, the strategic relevance of the labels .
Some say that behind this label lies a marketing strategy, would you be wrong, how there retailers that clarify some interesting points, for example, what kind of information for the wine buyer and is handy when making a decision. (Which reminds me of a fact that a few days ago I heard a talk with DOMontsant producers, and that 95% of wine buyers do not feel experts).
I think the conversation that leads to this label, there are at least twofold. One is the information that the producer wants to say about his wine. The other is how much space do you have to do it: so far there was not enough space on the label to put everything you wanted to say to your wines.
But those of somosene have developed a solution for you to discuss your wine all you want, everything, everything!
We created the wine label with infinite capacity! We have added a two-dimensional code to encrypt a hyperlink label. With your phone and a few little programs very easy to get off the internet, you can read this code as a reader of the supermarket. It's that simple.
And where this hyperlink takes you? On your website, for example, where you say what you want from your wines. You are connected with actual or potential buyer of your wine from the bottle. You just need a phone and a hyperlink and you will make your bottles if you talk to, that you can send a message telling you the experience you are having people who are drinking your wine at the time they are doing, someone will take the data of your wine on your mobile, because I took at a restaurant and liked it, and imagine what you can do with a code ubiquitous, mobile and imagination!
We present, in absolute premiere for the wine blogosphere, an example of what we did for the winery Cingles Blaus of DOMontsant .
I hope you like it and wanted to try to give you what you think?
