The area of the vineyard and wine in Catalonia is able to develop innovative strategies to promote and market their products have a longer range and better positioning of the bearing mainly within the borders of Catalan and Spanish. Remember that 70% of what is produced is exported.
Why? Because it is a major producer of knowledge or if we talk about wine-therapy is a major producer of self-knowledge. A group to be able to create and distribute knowledge is essential for survival but not all. You can die crushed by their weight without having known what to do with it.
In this sense, time can become a tradition to be the worst enemy, a burden that prevents conduct falls within the techno life we live. And away more and more young people from a culture that feels archaic, erudite, for seniors, which makes sense in imposing family liturgies and still going a little further to know host and load of guilt.
After listening to Maria Jesus Salido have the strengths of the sector and the results of the study on young people came and presented by the Spanish Observatory Wine Market , it seems reasonable to think that conditions are key to act collectively and can not be wait a minute, whether to see who makes things before (to burn another) or a miracle happens.
Within the collective wine producers in Catalonia there are wineries that are innovative steps in their positioning strategies to their promoters: wine lovers, retailers, restaurateurs, importers, sales agents inside and outside borders.
Somosene was in these days of innovation DEBATDEVI presenting the case study Cingles Blaus , a young winery, modern and medium enterprise Cornudella of Montsant, which agreed to integrate two-dimensional codes on their labels to find a position that identifies it with style life with an attitude.
We believe that their peers, the other wineries that share DO, territory and other elements that can compose a cultural identity, should analyze what makes this winery, why he decided this strategy and how everyone can take advantage of the improvements proposed by being the first to take the risks and experiment. This is Innovate : When the action of an individual may be beneficial for the community in which it operates.
Two-dimensional codes are technological tools, gadgets, gizmos, ideal for spinning communities of practice and collective actions of promotion and marketing. In collective action distributes the opportunity cost of power and profit.
I think you have to keep trying are the idiosyncrasies. Learn to work from the collective and know that more and more companies that survive will be those who own, or rather, grouped under a particular umbrella will be able to add value to the group. Progressively to delist individual action and triumph speculative class actions generate value.
