Triggered by the post on the importance of communication wine, Laureano Serres brings to the table for discussion a topic crucial to any business and more if small or medium, as most of the wineries in this country: the distribution. And he says that we take what the dealer wants us to take because it is his will that is expressed on the shelves of stores.
Definitely the dealer is the intermediary figure of almost all things in life and hopefully will become extinct about the exaggerated importance it had acquired. For example in the media. If we can maintain the illusion that we are informed we read El País , La Vanguardia or The New York Times , but in reality thanks to the Internet and use tool that millions of citizens around the globe make it, we can create our own news network and conversation and content distribution as valuable as that of those "big media". And this also applies to our subject, wine.
I do not think you can or should remove the distribution. Maybe because too would reduce the area of influence of our business. But I deeply believe that there is only one way to distribute, which is not only through the distribution chain to use we can make our wines arrive to our customers and prospects.
I believe and agree that there is another way of organizing companies , especially SMEs, which are as said earlier the majority within the wine industry and business in general in Spain. If the SMEs disappear collapse the system. The big one makes big noise, the little noisy if you are able to see your strength in union with other children.
Some concepts are good to start repeating that mantra because they are the present and the future of the company with aspirations to survive and live well these days: sustainable, provides value to the community in which he works, to be able to find shares common ground with others of the same or compatible species.
Two points I want to emphasize and propose to continue the conversation where Laureano began: the distribution and promotion. These are two key aspects of the wine industry for example natural wine producers could develop together to enhance the strength of each one of them.
Finish as always with a question, are you willing? And do not say yes, but it's hard. Of course it's difficult, but from the moment of birth onwards, has anyone ever been easy? And if so pass the recipe for boredom.
A hug and salut!
Malena
