It is not the first time that we ask this question. And not the last. And it will be increasingly recurring to the extent that the environmental debate to flourish and consumers to make a rule to read labels to know what goes into your body. And this should not be taken into account only food for babies. It should be in any way we can cover without falling into madness. As quoted by Joseph F. Alcantara versvs , in his book The society of control. Privacy, intellectual property and the future of freedom , to Edward E. Hale :
I am just one, but still I am one, I can not do everything, but I can still do something, and just because I can not do that will not reject all I can do.
Readers of this blog know of our promotion, advocacy and work in favor of natural wines. But this blinds us or that we seek. So when speaking of labels, we have no choice but to be critical and ask for consistency extends to the wine industry in general, of course.
Any follower of natural wine world, knows the eccentricities that could fall on producers. I would say that there is a certain defiance that is claimed to "others" which does not apply to himself. I mean, natural wine producers at least at the Mediterranean (France, Italy and Spain) say absolutely nothing about the wine inside the bottle. In some cases we learn of the variety and none know what's inside, beyond saying it does not contain any sulfites or containing minimally. It should be noted that the label is the reference point and the wine lover who cares what you eat for health reasons and to know how was the process of production, distribution, etc.. I think if transparency is claimed producer adding external agents working in your wine, whether toxic or not, they should lead by example and say something else and if I may so more beautiful than what you are communicating now . And that is that you are interested ask. It is an arrogant attitude.
As I thought about all this, I decided to transfer the question to versvs , by chemical and Activist for freedom of information. And his answer is unequivocal: ALL, with capitals goes on to explain, establishing levels of demand at the time of purchase by the customer, and says:
- Whenever you buy a product unless we like to buy black boxes, we choose what we buy. In general, our money and our purchase no more than a handshake at best or a simple recognition of a job well done (good quality? Good ingredients?) In the cooler. It just so the label should be as complete as possible ... If we go to the 'natural' products, including wine, the work of this label is even more critical. Of course, the buyer of natural / organic / ponlenombre is more demanding and more detailed. He likes to know where you spend the dough and likes as little as the other information that calls begging: they want information, not to ask his knees, as you say you are on the arrogance of "who wants to know to ask" . By the time you wait I will have caught the question, almost certainly, another natural wine label (well, with label and the label suits me).
If the customer is more demanding, you have to raise your bet and give the composition of wine and, whenever possible, the trace of the product.
Leo on the Organic Wine Journal , the famous producer and prosperous American businessman, Randall Graham , is fulfilling his promise a few months ago and began to label their wine with information about what they contain, such as tartaric acid, wood chips unroasted copper and sulphites. I know that some people may immediately fall into the trap of the above words. As you add these things has nothing to do with natural wine, organic or environmentally friendly. But this would be a trap alone. The issue is to consider the path to absolute transparency, it will be a great guide for consumers who will recognize and reward.
