Read an article that reports on how the organic sector in the wine world survive the crisis better than others. In 2009 not lost and it seems that 2010 will be a good year.
Why confirms the sociological trend towards consumption of organic products?
Because consumers of quality by the crisis retract its spending away from home but this allows them to maintain and improve the quality of what they consume at home. Therefore, the catering sector will have a bit more work to maintain their flows out of the red while the food sector, retailers and specialty stores grow.
The sociological tendency to bio what is a reality among consumers and changing the behavior of markets. According to this article wines from organic farms will be sold in 2010, export growth among EU countries including Germany, Switzerland or Belgium, but despite the Iberian Peninsula has the most extensive agricultural land for production of wine from organic farming, domestic demand is generally small.
Why?
My intución added to the conversations I have with the various actors tells me that there is a challenge in the distributive and the factor of communication. It must overcome the resistance that may be because retailers and specialty shops are together a key factor in consumption. And yet there is also a clear strategy of positioning or by producers or retailers.
What criteria depending on which wine is sold in the food sector and specialty stores in Spain?
Well I am not mistaken if I say wine type, price, DO
The source denomincación factor is still very defining for sale. However, the factor of how it is made traceable wine and who your viñerón still do not weigh enough. So it may happen that an excellent wine from Seville, from farming, done with care and affection shown, can have an outlet complicated by example in Barcelona. It is focusing on product placement criteria are not appropriate to that product.
In biodynamic production is less important than the DO and where the wine is made, because we are just talking about features that we include in the concept of terroir. It would be important to return content to the letters OJ These in itself and increasingly bureaucratic structures that refer to generally surround the one viñerón creative freedom, reason abandons it.
As consumers we have to dismount the criteria a little more daring DO and when to ask questions of our vendors.
In turn, retailers, guides and counselors fundamental consumption should also be learning this lesson. Because it is a fact that increasingly we will ask terroir wines and less wine because of its origin. They are the ones that educate the final cosumidor.
So the question is who should continue to bring new information and stories to our vendors, guides wine lover?
The Distributor. All this change in market demands and would say, should result in a new breed distribution. Is necessary.
What characteristics should the supplier of wine terroir?
- Commitment to the product. Know it inside and its creators.
- Awareness of participating in a world craftsman who does not think in quantity but in quality.
- Commitment to a new way of doing business and participate in the market. This also applies to the formula: slow, proximity, ways of relating to the financial sector, forms of relacionamento with customers.
- Communicator. The new distributor of wine has to be a communicator convinced of the product. You must know how to handle the tension of the story as well as speak with clarity. And do not ever stop.
- Creative. Because wine of terroir is the ultimate expression of the creativity of a viñerón.
- "Entangled". You marched and Network as well as possible so that your service is active 24 hours and providing information of all kinds. Nurturing quality web content to assist in the positioning of the subjects, the visibility of the products and viñerón and especially in keeping abreast of all there customers that are the professional sector. Actively participating in the conversation about wine in the wine blogosphere.
- Work well the networking involving all the actors he works with to take action to promote a product but not a network that involves the creator of wine, sales agents and ultimately the consumer.
Ultimately we are talking about ways to trade decelerated seeking quiet and prosperity of the business with emphasis on the intrinsic characteristics of the products created from the spirit and craft practice, all of which positioned the best experience of their customers.
