This observatory was founded with the intention to first order and get the most out of a research and tracking vinosfera conversation. How does the techno in the culture of wine? How does the wine within tecnosociedades we live?
As Bruce Sterling says, it may be that drinking wine somatic sensations we experience the same Socrates, but neither the wine nor the bottle, or the end user belong to their culture. At present, humans interact with objects within a "techno gizmo" or, in plain language, and not know how to operate without the devices that have a purpose and a specific function, usually of small proportions, practical and Once novel that conveys our ways of being and doing and that makes us "end users".
The wine is the result of a process that incorporates the latest technologies for processing, bottling, storage, transportation, sale, and finally and increasingly important to establish a contact that achieves the greatest intimacy possible with the end user. Seduce him by way of the good arts and crafts, and transform it into a critic, in an opinion maker, a prescriber. But it approaches more and more a way of doing and being culturally and socially.
How? In this case, turning the bottle into an object that technoculture familiar with adding a web address on the label and gives valuable information while the wine fan. The functionality of this bottle goes far beyond being a container that exquisite product. Its content does not end with the last drop.
Therefore, this observatory is intended to optimize a particular job while going public and thus open a node of observation and conversation around the technoculture of wine.
It is of course an invitation to participate and share content experiences.
Sine die Nule wine!
Salut!
Malena Fabregat - Enrique Pisa - Claudio Bado
Avinyó 22, 3 º. 1 ª - 08002 Barcelona - Tel. 34 / 93 302 28 42
